The real estate market, like many sectors, has been affected by the pandemic. At the beginning of 2020 sales were down and in the middle of the year property prices started to fall. Many homeowners have decided to put the 'For Sale' sign on their homes, but selling a home in the post-pandemic era is not the same as it was in 2019.

Selling houses has never been an easy business. But in the current economic and social context it can be more complex. It is important to consider consumer behaviour and provide all the necessary stimuli to drive the buying decision. However, in order to do so, it is important to avoid making certain mistakes.

Neglecting the presentation of the property on the Internet

Viewing photos is the first approach that potential buyers have with the property. This is especially important now that property viewings are becoming more complicated and inconvenient. Therefore, if you want to achieve the sale of a property, it is essential that you offer a good presentation of the property on the Internet.

The images should be of high quality and show every part of the property. In addition, they should have complete descriptions. You can take advantage of other technological resources to show the property, such as 360º images, personalised tours, virtual guides with videos, among others.

Setting an unrealistic price

Another mistake that is often made is to set an unrealistic price, not adjusted to the current market. In general, there are several factors that influence the selling price of a property, such as its characteristics and the area where it is located.

But in the post Covid-19 era, price trends must also be considered. It is important to be attentive to market changes in order to set a selling price that is good business for the owner, but does not scare off potential buyers. Remember that if this is the case, you will hardly find a buyer.

Neglecting biosecurity measures

It is important to show potential buyers that you care about health safety. This is why you should ensure disinfection of rooms and compliance with biosecurity measures during guided tours.

This can be achieved by ventilation of the buildings and disinfection of surfaces before and after visits. It is also important to have hydroalcoholic gel and to recommend not to touch anything and to keep a safe distance. This will make people feel safer and more open to buying.

Finally, another mistake to avoid is not having professional help in the area. Guidance from experts in the real estate sector is key to making home sales happen as quickly as possible.

Seek expert support and the sale will be a smoother and faster process.