When it comes to selling a house, home staging is undoubtedly one of the trends that have gained more importance in recent years in the real estate sector. The first impression is the most valued factor by users before buying a house. Therefore, beyond seducing the potential buyer, the owners who have properties for sale should look for ways to enhance their strengths... and that is precisely what home staging pursues. But, what does it consist in and how exactly does it achieve its objective? Following a series of techniques and premises that we explain to you next!

What is home staging?

As we anticipated, home staging is the name given to a set of practices whose purpose is to condition a property in order to sell it in the fastest way and at a competitive price. It is a technique originally used in the United States, which landed in Spain together with the economic crisis, when the supply of houses for sale multiplied and sellers urgently needed to differentiate themselves from the competition. Today, it has become an essential link in the process of putting a house on sale... because it helps conquer buyers from the first impression! The three pillars of this trend are the following:

• 'Express' reforms: fast and economic, aimed at giving a 'face-lift' to housing.
• Marketing: to present the property in an effective and attractive way, especially in the advertisements.
• Psychology: in order to identify which aspects of the house buyers will appreciate the most and how to enhance them.

Keys to use at home staging

To sell a house quickly and at the best market price using this method, you should not forget to follow the following tips:

Optimize bathrooms and kitchen

Both areas are the most important ones in a house and, therefore, one of the most appreciated factors when buying a house. A bathroom or a kitchen in poor condition generate distrust! So do not hesitate to allocate a small budget to optimize them: fix the broken faucets, cover the cracks in the walls, use enameled paint for the tiles or adhesive wall covering, put vinyl flooring ... these are just some small improvements  that you They will help to enhance your strengths without having to spend a lot of money.

Play with lighting

Teaching the house by day is better to appreciate each stay. If this is not possible, make sure that all bulbs work optimally, especially in areas where lighting is not very good.

Set up the floor and walls

A damaged or unsightly floor can easily throw back a potential buyer, so do not hesitate to replace them if possible, by wood-style floors, which give warmth. On the walls, use putty to cover holes and possible damage, and eliminate the unwanted gotelé!

Depersonalize the property

The main premise of home staging is that each buyer must be able to imagine living in the property. Therefore, it is essential that you remove all your personal belongings and completely depersonalize the home. Another key is to bet on a minimalist decoration, with few furniture and soft tones that enhance space and lighting.

As the experts in the real estate market point out, home staging can increase the value of a property in the market by up to 15% and cut much of the time it takes to sell a home. In fact, the average sale time of a house that employs this technique is less than 38 days ... almost 8 times faster than the average! Therefore, if your goal is to sell, there is no doubt that home staging is a great ally. In Proyectos Insulares we work with experts who can advise you with this and the rest of aspects related to the purchase of your home. Do not hesitate to contact us!